CBS Interactive in Los Angeles is responsible for designing and developing several digital products including mobile apps, CBS.com website, mobile website, Roku, Apple TV, and more. However, their mobile website left a lot to be desired. Not only was it out of date, it was initially designed to include only a small portion of content available on the desktop version of their website. Knowing that users wanted a more complete experience, CBS was eager to overhaul their entire mobile website from the ground up.
Project Type: User Research for web, mobile, and emerging platforms